Mexican food is big business in South Australia for fast-growing national chain Zambrero, which is launching a push for expansion through franchising this week in Adelaide.
SA and NT master franchisor Chris Scott, has been tasked with building the brand here and says the success of its two CBD stores and the brand's focus on charity are behind the push to bring in more partners.
Zambrero's Hindley St and Rundle St stores have been successful in capturing their key "sweet spot clientele" aged between 15 and 48 years, bringing in double-digit growth annually since the first store opened in 2010, Mr Scott says. "The students and health workers love us. Our healthy Aussie-Mexican food seems to be attracting a lot of customers," he says.
Zambrero's growth across Australia through its 22 stores has been well documented - it is ranked third on the 2012 BRW Fast Franchises list with revenues growing by 133 per cent over three years to June 30, 2011. The target for South Australia is to have about 40 stores, most of which will be in the Greater Adelaide region. The Northern Territory market is being targeted for 10 stores. The cost of owning the business is between $250,000 and $300,000 with the option to have a liquor licence. "This arrangement, which covers identification of sites, store fit-outs and leasing negotiations, is much lower than other food-type establishments," Mr Scott says. As is the norm, franchisees will be responsible for ongoing licensing fees, supplies, employee wages and rent.
Zambrero was founded by ACT-based Dr Sam Prince to fund the work of his not-for-profit E-magine Foundation that delivers health and education resources to indigenous Australians and developing countries. E-magine has provided 12 schools and communities in rural Sri Lanka with free educational IT centres. Similar centres have been opened in Vietnam and in Kowanyama in far north Queensland. The group's Plate 4 Plate quarterly initiative with international humanitarian organisation ACF International is aimed at delivering food relief where it is needed.
As experts in the franchise sector, Hood Sweeney are assisting Zambrero in their South Australian expansion program. To learn more about the Zambrero franchise, click here